Insights
Field notes on brand, comms, and category creation.
Essays from the front lines of Web3, AI and fintech go-to-market, written by Michelle O'Connor and the Digital Future team.
Forbes Communications Council profilePerspective
The Fragmentation Tax
Fragmented vendors produce fragmented strategy. The companies that win their category speak with one voice.
Read the full article →- Oct 27, 2026 · 4 min read
The Fragmentation Tax: Why More Vendors Don't Build a Category
Fragmented vendors produce fragmented strategy. Duplicated briefings, an inconsistent narrative, and no single point of accountability. The companies that win their category speak with one voice.
#Go-To-Market#Communications#Fractional Leadership#RegTech - Oct 22, 2026 · 3 min read
What a Nasdaq Listing Actually Takes: Communications Lessons from a Bell Ringing
A listing is a communications operation months before it is a bell ringing.
#listing#communications - Oct 22, 2026 · 3 min read
Regulated-Market Credibility Is a Growth Strategy
In regulated markets, credibility is the growth strategy and everything else is downstream.
#regtech#credibility#strategy - Oct 22, 2026 · 3 min read
Inside the Digital Accord: Building the Room Where Regulators and Industry Actually Talk
The Digital Accord shows why the best industry forums are designed for useful conversation, not stage time.
#events#regulation#Digital Assets - Sep 9, 2026 · 9 min read
The Web3 PR Strategy That Actually Works in 2026
Most Web3 companies do not have a public relations problem. They have a positioning problem that shows up as silence. A practical strategy for communicating in a regulated frontier market.
#web3 pr#communications strategy#institutional positioning#regulation - Jul 2, 2026 · 3 min read
The Human Premium
The Highlight: People Will Be the Premium. In a world saturated with agents and automation, the scarce resource is no longer output. Output is cheap now, and getting cheaper by the week. What becomes valuable is the work that cannot be generated on demand: human judgment, taste, and trust.
#ai#agents#proof of human#forbes